职业技术

黑龙江文化旅游资源丰富，培育形成冰雪文旅新质生产力是推动区域文旅产业转型升级、高质量发展的重要途径。文章以黑龙江省冰雪文旅产业为研究对象，剖析了培育冰雪文旅产业新质生产力的价值意义和着力点，围绕劳动者、劳动资料、劳动对象，以及物质基础等生产力要素，提出培育形成冰雪文旅新质生产力的生成路径：举全省之力在冰雪文旅产业关键技术领域实现突破；大力发展冰雪文旅新主体、新产品和新业态；全面深化数字技术与冰雪文旅融合；大力培养创新型复合型冰雪人才；通过深化改革创新为形成冰雪文旅新质生产力提供保障。同时，从内涵升级、业态创新、主体创新、产品创新和品牌塑造五个维度提出了黑龙江冰雪文旅产业高质量发展的对策和建议。

Heilongjiang province has abundant cultural and tourism resources, and cultivating and forming new quality productive forces in ice and snow cultural tourism is a critical way to promote the transformation, upgrading, and high-quality development of the regional cultural and tourism industry.This article takes the ice and snow cultural tourism industry in Heilongjiang province as the research subject, analyzes the value and focus of cultivating new quality productive forces in the ice and snow cultural tourism industry, and proposes the generation path of cultivating and forming new quality productive forces in ice and snow cultural tourism around productive factors such as workers, labor materials, labor subjects, and material foundations. The path can be exemplified as follows: making breakthroughs in key technologies in the ice and snow cultural tourism industry with joint efforts of the whole province; vigorously developing new entities, products, and formats for ice and snow cultural tourism; comprehensively deepening the integration of digital technology and ice and snow cultural tourism; vigorously cultivating innovative and inter-disciplinary ice and snow talents; providing guarantees for the formation of new quality productive forces in ice and snow cultural tourism through deepening reform and innovation.At the same time, the paper also proposes strategies and suggestions for the high-quality development of Heilongjiang's ice and snow cultural tourism industry from five dimensions: connotation upgrading, industry innovation, subject innovation, product innovation, and brand shaping.