职业技术

数字技术的创新应用为粤港澳大湾区文旅发展注入新动能，但文旅品牌的文化输出深度不足、技术应用分散化及国际传播渠道单一等问题制约其品牌国际化进程。基于大湾区文旅资源禀赋与数字基建优势，提出通过构建技术、产品、营销三维创新路径，提升品牌的国际辨识度与市场渗透力；通过跨域协同治理机制的完善，数据要素流通规则的创新，以及国际化数字文旅复合型人才培养体系的构建，突破资源整合壁垒，为将大湾区打造成世界级旅游目的地提供实践路径，并为全球文旅产业升级提供参考。

The innovative application of digital technologies generates new momentum for the cultural tourism development of the Guangdong-Hong Kong-Macao Greater Bay Area. However, constraints such as insufficient depth in cultural tourism brand dissemination, fragmented technological implementation, and lack of diversity in international communication channels hold back its brand internationalization process. Based on the region's cultural tourism resource merit and digital infrastructure advantages, it is proposed to enhance the international recognition and market penetration of the brand by constructing a three-dimensional innovation path of technology, products and marketing. By improving the cross-domain collaborative governance mechanism, innovating the rules for the circulation of data elements, and establishing an international compound talent cultivation system for digital cultural tourism, we can break through the barriers of resource integration, provide practical paths for turning the Greater Bay Area into a world-class tourist destination, and offer reference for the global cultural tourism industry upgrading.